About

Groundglass is an original and inspired boutique production company, home to select directors. Our approach is innovative and collaborative and years of working with directors and agencies has given us the edge in the service market.

Our proactive and resourceful producers strive to establish strong relationships with clients, be they international production companies or local advertising agencies. Supported by strong, experienced production and research teams, we offer a personalised service to all our clients. Above all, we love what we do!
Janette de Villiers
Janette de Villiers | Founder / Executive Producer
"I am driven and genuinely excited about digital and how it shapes the world we live and the future of advertising. I am bold, creative, passionate and have an innate ability to see solutions where others see problems. Bringing an inspirational approach to filmmaking and storytelling into the core of every project, I am a lateral thinker and innovator able to translate business requirements into tangible deliverables."
With Janette's unsurpassable enthusiasm, passion for all things film related and heaps of experience, there could no better a trailblazer for this creative hub. Executive producer, aspiring director and conjurer extraordinaire she personifies this strange magic that is advertising.
Jared Malin
Jared Malin | Producer

As an extremely organised individual with acute attention to detail, and most importantly, the ability to hustle on small budgets and tight deadlines, there is no doubt production is in his blood. Jared has over 15 years’ experience in the film industry, after starting his career with a working holiday of freelance gigs in Toronto. He has spent the last decade honing his talents at Groundglass and is an integral part of the team, with unrivalled experience in managing strange demands and even the most difficult of clients.